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Being Good at Investigations Doesn’t Equal Visibility. Many investigators rely on: Word of mouth Generic websites “We’re discreet and professional” messaging That no longer converts. The Core Marketing Problem for PIs Most PI marketing fails because it: Looks identical to competitors Avoids specificity Speaks in legal clichés Ignores emotional decision drivers Clients don’t hire investigators logically. They hire them emotionally , then justify it logically. What Actually Wor

Infidelity Is About Truth, Not Revenge Most clients don’t want confirmation, they want clarity . Emotional suspicion without proof creates paralysis. A professional investigation replaces doubt with facts. Catching a cheating spouse Common Red Flags Clients Report Sudden schedule changes Guarded phone behavior Emotional withdrawal Unexplained expenses Defensive reactions to basic questions Red flags alone are not proof. Investigations exist to separate fear from reality . How

Stalking Is Not “Just Being Watched" How a Stalking Investigation Documents Patterns of Behavior A stalking investigation  is designed to document patterns of unwanted behavior that create fear, disruption, or risk to personal safety. In many cases, individuals experiencing stalking are unsure when concern becomes a legitimate threat. A professional stalking investigation focuses on identifying repeated actions, tracking escalation, and preserving evidence before behavior int

Deepfake Evidence For decades, video, audio, and photographic evidence carried an unspoken assumption: if you could see it or hear it, it was real. That assumption is now a liability. I’ve spent 35 years conducting legal and corporate investigations , where evidence isn’t theoretical, it’s challenged in courtrooms, scrutinized by opposing counsel, and dissected under pressure. Today, I also operate a content marketing agency that uses artificial intelligence daily, giving me